Web Strategist

The Web Strategist provider will play a pivotal role in shaping and executing our web transformation. This service involves developing strategies, providing operational guidance, ensuring the alignment of web initiatives with business goals, and driving continuous improvement in website performance and user experience.

Responsibilities

• Develops and supports the execution of comprehensive web strategies that align with the company's overall business objectives

• Collaboratively develops and supports execution of a scalable personalization strategy

• Collaborates with business teams to jointly develop a content strategy for the website including content and technical SEO

• Builds user flows that enables the customer journey for target personas

• Develops and supports the execution of an accessibility strategy that includes content and technology

• Drives web transformation projects, including website redesigns, collaborate in platform migrations and the integration of new technologies

• Provide operational guidance to cross-functional teams, ensuring best practices in design, content management and web development

• Collaborate with UX designers to enhance user experience and ensure the website meets the needs of our target audience

• Works closely with marketing, IT, and other departments to ensure cohesive and effective web strategies

Requirements

• Drive website transformation

• Develops and executes web strategies (including SEO strategy, content strategy, content management strategy, personalization strategy) that deliver on OKRs and on our corporate strategy

• Advises cross-functional teams to ensure best practices in design, development, and content management

• Supports team leadership developing strategic short- and long-term goals

• Collaborates with stakeholders to ensure strategic alignment

• Strategic thinking and ability to connect website efforts to business goals and customer needs

Assets

• Strong knowledge in usability and user-centric approaches

• Project management and working in agile methodologies

• Knowledge of CMS platforms, SEO and tools, web analytics

Job Type: Fixed term contract

Contract length: 10 months

Schedule:

• Monday to Friday

Experience:

• CMS: 5 years (preferred)

• SEO: 5 years (preferred)

• WCAG: 5 years (preferred)

Language:

• French (preferred)

Location:

• Ottawa, ON (preferred)

Work Location: In person